I Am Elemental

The co-founders of I Am Elemental decided to create ground-breaking action figures when their search for great action figures for girls came up empty-handed. They turned to Eleventyplex and LifeFormations to help make their ideas a reality.

Our team led the design, engineering, and sculpting and generated the 3-D master parts and packaging for this new superhero concept through two waves of figures.  The finished product is an entire series of realistically proportioned, strong female action heroes, whose super-powers are “elements” that come from powers we carry within ourselves.

These new action figures offer girls and their parents a new experience in the toy world. Girls can look at them and say, “This can be me!” Parents can say, “Yes, I’d like my daughter to be like that.”