American Girl Holiday Windows

An attraction in it’s own right, the Chicago and New York flagship stores for American Girl have been a right-of-passage for many young girls as they get their own dolls and start to create imaginary worlds and stories for them.  LifeFormations created a series of holiday windows for the American Girl stores – each filled with ideas and settings to inspire the imagination.

Working with American Girls merchandising team throughout the year, LifeFormations custom fabricated the sets, special effects, and animatronic armatures so the dolls could come alive and inhabit each year’s beautiful window scenes.